Digital Strategy Director & Growth Architect. Turning compassion-centric storytelling into measurable commercial impact.

I blend 17 years of high-level creative direction with rigorous data analytics to build brands that both get views and actually convert.

• 10x Audience Scaling
• $2M+ Revenue Generation
• SOTA AI Workflow Implementation

Industry Recognition and Press Analysis

• The Verge: Launching Channel Memberships
• Wall Street Journal: Success in Crowdfunding
• Business Insider: On Health Related Content
• Nikkei Asia: The Business of Travel Content
• Al Jazeera: The Business of Kpop Content
• Japan Times: Announcing my Channel in Japan
• Dazed: The Business of Creating Food Content
• Donga Ilbo: Interview

Academic and Cultural Citations

• Kpop Now: The Korean Music Revolution
• Planet Canada: How Expats are Shaping the Future
• The Birth of Korean Cool
• A Geek in Korea
• K-Food: Combining Flavor, Health, and Nature

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The Methodology: My work sits at the intersection of Data Analytics and Human-Centric Storytelling. Whether building my own global media brand or consulting for others, I use Intent Clusters and AI-assisted workflows to drive measurable growth and deep community trust at the same time.

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Venture Building & Brand Architecture (Eat Your Kimchi)

Strategic Growth Consulting & Digital Transformation

Enterprise Client Roster

• Kia
• Airbnb
• Hilton
• Taiwan Tourism
• YouTube
• Coke

The Library: Influences & Essays

• A Tale for the Time Being
• Night Boat to Tangier
• Humankind
• The Overstory
• Lincoln in the Bardo
• Solenoid
• Flights

Books I Enjoyed and Would Recommend, in order of appearance:

Fiction

• All the Pretty Horses
• The Magic Mountain
• Lincoln in the Bardo
• Infinite Jest
• Flights
• Orbital
• Seven Moons of Maali Almeida
• Klara and the Sun
• When We Cease to Understand the World

Nonfiction

• The Listening Society
• Humankind
• How Emotions Are Made
• Being You
• The Creative Act
• Nexus

Advisory Services