Co-founder & CEO, DataValue Health
Representing patients as principals in pharmaceutical data licensing.
Twelve years building media: Eat Your Kimchi (1.1M+ subscribers, 620M+ views), with a sustained chronic illness audience built through years of health-focused content. Featured in The Verge, Wall Street Journal, Business Insider, Nikkei Asia.
Co-founding DataValue with Martin Schneider, MD/PhD (Stanford). Currently raising seed round.
Patient health data generates billions in pharmaceutical commercial value annually. Patients see none of it.
DataValue represents patients as principals — like a literary agent represents an author — in commercial data licensing with pharma sponsors. The majority of every deal flows back to the patient cohort.
Co-founded with Martin Schneider, MD/PhD (Stanford). Beachhead: biologic-treated autoimmune disease.
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What I do. I build audiences in communities that conventional marketing can't reach — chronic illness, Korean expat life, deep readers. The throughline is patience: trust earned over years, never extracted in months. DataValue is the most ambitious expression of that work.
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Venture Building & Brand Architecture (Eat Your Kimchi)
Fiction
Nonfiction